Founded in 1896, Roche is a pioneering healthcare provider, focused on advancing science to improve people’s lives.
- Design, code, and deliver 5 custom emails and 2 event landing pages over a six month period.
- Work within existing brand guidelines for Roche and subbrand guidelines for Women’s health.
- Some graphic content will be provided in advance, while some new content will need to be developed or sourced.
- Design expectation is to exceed past work done by in-house team and prior agencies.
- All delivered code must conform with the standards of Client’s CRM platform.
- Code must be cross-browser and cross-platform tested prior to delivery.
All brand guidelines were provided by the Client.
Strategy + Key Directives
Work within existing brand guidelines while providing new, fresh creative input and key visuals.
Understand and work within the requirements of Client’s CRM and delivery platform.
Pre-test emails for delivery in 30+ email clients, and web pages in all modern browsers.
Design + Frontend
- Design Concepts + Key Visuals
- Wireframes + Page Mockups
- Responsive Web Design
- Frontend Development
- Illustration + Photo Editing
APIs, Data + Backend
- Email Marketing
- Ongoing Maintenance + Support
- Cross-Browser Testing