Client Background

From a head office in Shanghai, Explore CRS places teachers and other education professionals in schools across Asia and the Middle East.

The Brief

  1. Design and develop a new corporate website based on Explore CRS’s newly established brand.
  2. Allow candidates to create accounts and log in by email, Google ID, or Facebook ID.
  3. Develop candidate profiles including up to 60 data fields.
  4. Develop a job search for candidates, filterable by combination of 5 data fields.
  5. In separate section, allow school recruiters to log in and manage profiles including up to 30 data fields.
  6. Allow schools to search for registered candidates filtered by combination of 6 data fields.
  7. Allow schools to download a dynamically-generated candidate CV in .pdf format, based on their current profile data.
  8. Set up client’s selected new CRM (Bullhorn), and integrate all related data fields between website and CRM.
  9. Set up Google Analytics, including goal/conversion tracking for new user registration.
  10. Provide post-launch updates, maintenance, and support on an ongoing basis.

The Brand

New logo was provided by the Client.
We worked together to establish brand colors and typefaces.

Strategy + Key Directives


Starting from scratch, create a user-friendly platform connecting candidates, recruiters, and jobs.


Set up and integrate all data with Client’s new CRM, ensuring data consistency and speedy loading.


Deploy site to two regional servers while maintaining data integrity with original sources.

New account Onboarding Process

To help new candidates get registered as easily as possible, we designed an interactive onboarding process. The candidate’s account is saved immediately upon submission, allowing him/her to return later to complete their full extended profile.

Profiles for Candidates

7 sections, 57 total data fields including conditional logic. Candidates can save their progress, and return later to completely fill their data.

Instant Job Search for Candidates

Full list of available jobs, with dynamic updates by combination of filters. Registered and logged in candidates have access to more job info, as well as ability to apply for jobs directly.

Profiles for Schools + School Recruiters

In a separate section, school recruiters have their own profiles, affecting their access and data throughout other parts of the site.

Instant Candidate Search for Recruiters

By combination of 6 data fields, using information entered in candidate profiles. Only candidates with client consultant approval appear in the search results, ensuring all candidates are vetted and key info remains confidential.

Bullhorn CRM Setup + Integration

We configured 151 data fields across 4 object types in our client’s newly registered CRM (Bullhorn). All data is API-integrated between the website and the CRM, with updates reflected in real time on both sides.

Services Provided

Design + Frontend

  • Briefing + Strategy
  • Market / Competitor Research
  • Design Concepts + Key Visuals
  • Wireframes + Page Mockups
  • UI/UX Component Design
  • Responsive Web Design
  • Frontend Development

APIs, Data + Backend

  • CMS Integration (WordPress)
  • CRM Integration (Bullhorn)
  • Custom Backend Development
  • Email Marketing (CampaignMonitor)
  • Social Media Integration
  • Custom Email Notifications
  • Instant Search + Filtering
  • Dynamic PDF Generation


  • Website Hosting (US + Hong Kong)
  • Ongoing Maintenance + Support
  • CMS Training
  • Technical SEO
  • Google Analytics Installation
  • Analytics Conversion / Goal Tracking
  • Cross-Browser Testing
  • Loading Speed Optimization

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