Insights

Can AI Build Your Website?

Aug 21, 2024

Yes it can, but with significant limitations. The AI builders we tested can create a website from just a sentence, but they're not yet ready to replace designers in most cases.

10Web

Consistent content and imagery

Overview

10Web uses AI to create a website that aligns with a business's focus, offering a straightforward layout and content generation.

Our Assessment

The design produced by 10Web was somewhat templated but acceptable. The content was accurate to our prompt, with decent copywriting and images that exceeded expectations. Minor issues included a lack of polish in the menu and typography, and an overly simple layout.

Dora

Creative attempts, poor results

Overview

Dora offers a quick website creation process, but struggles with creative choices.

Our Assessment

The platform made some unusual color and typography decisions. It created China and EU flags that were inaccurate and strange. It seemed to be reaching for a level of creativity that it can't currently achieve, making the results unreliable for professional use.

Durable

Challenging interface but decent output

Overview

Durable aims to simplify website creation, though it comes with some frustrating user experience issues.

Our Assessment

Despite the challenging interface, Durable managed to produce a website mostly on par with a basic WordPress template. The text and imagery were professional, though generic, making it an acceptable option overall if you can navigate its quirks.

Hocoos

Questionable design choices

Overview

Hocoos provides a user-friendly website creation experience, but poor results.

Our Assessment

The platform made bizarre font and image selections that detracted from the overall usability and aesthetic of the site. Like Dora, it may be reaching for a level of creativity it can't yet deliver. We wouldn’t recommend this option for any serious project.

Mixo

Modern with designer touches

Overview

Mixo offers a user-friendly experience with semi-custom layouts and embellishments.

Our Assessment

Mixo was perhaps our favorite among those tested, producing a layout with appropriate content and some thoughtful design elements. Its main drawback was displaying little variety in repeat uses, suggesting it relies on a similar template for everyone. It’s an acceptable choice for a simple business site, but unlikely to satisfy users seeking a personal touch.

SitesGPT

Modern layouts but odd image choices

Overview

SitesGPT provides a guided website creation process with above average layouts and text.

Our Assessment

The platform delivered a clean and functional layout with reasonable copywriting and good typographical choices. However, it also made strange image choices that detracted from the overall professionalism of the site.

Squarespace (AI)

Best for boutiques, not general business

Overview

Squarespace, an established site builder for designers and portfolios, now integrates AI into its process.

Our Assessment

While the AI-generated results were professional, they were clearly more suited for a boutique or designer portfolio, aligning with Squarespace’s historical market focus. We wouldn’t recommend it for business websites.

Wix (AI)

Poor design choices, simplistic layouts

Overview

Wix is another longstanding player in the website builder market, but its AI-driven process leaves much to be desired.

Our Assessment

The site Wix produced was underwhelming, with poor image choices and an overly simplistic layout. It’s difficult to recommend this platform to anyone looking for a professional online presence.

Conclusions

The best of these AI site builders provide a decent starting point, but users will still need to spend time inputting brand preferences by hand, and refining text and image content for accuracy.

It's also important to note that these platforms create basic "brochure" sites, with limited technical functionality such as user logins or ecommerce.

It will be interesting to see how this area develops. For now, investing in professional design services is still the better choice when custom design and functionality are needed.